TORONTO – As seen on the Season 2 premiere of CTV’s THE LAUNCH, indie-pop/rock artist T. Thomason from Halifax, N.S, was chosen by world-renowned music executive and CEO/Founder of Big Machine Label Group Scott Borchetta, Québec pop icon Marie-Mai, celebrity mentor Sarah McLachlan, and music producer Alex Hope to record the new original single “Hope“. The second single from the smash-hit music series was released to radio stations across the country immediately following tonight’s broadcast. The song is also available now on music services everywhere. Encore presentations of THE LAUNCH air Saturdays at 8 p.m. ET/PT on CTV and Sundays at 11 a.m. ET on Much (visit CTV.ca and Much.com to confirm local listings).
“It’s like a dream,” said T. Thomason. “It’s my dream. Happening in real time.”
The mentors were impressed with T.’s edgy style and ability to tell a story with his music. After divulging he wasn’t sure he would be able to sing following testosterone treatments while transitioning, the mentors were even more impressed with his tenacity and the dedication to his craft. His determination on stage and confidence in front of the mentors impressed the entire panel. Following the audition process with all five emerging artists – T. Thomason, Trevor LaRose, Avery Florence, Phé, and Alexandra Porat – the mentors chose T. and Trevor LaRose as the two artists to record and perform their own versions of “Hope” in front of a live studio audience.
After a nerve-wracking 48 hours in studio rehearsals, recordings, and working closely with the shows mentors on their performances, both artists were nervous as they stepped on stage. While Trevor gave a pitch-perfect pop performance, T.’s determination and connection to the song made the mentors lean toward launching him. Both Marie-Mai and Sarah McLachlan were visibly emotional as he finished his performance. After deliberations, T. was chosen to have his version of “Hope” launched across Canada and to the world via THE LAUNCH’s expansive slate of top music partners.
Following tonight’s song launch, Bell Media is poised to throw the full weight of its marketing, promotional, and publicity support behind T. Thomason’s “Hope” across its national footprint of broadcast and digital entertainment properties. “Hope” is written by Jocelyn Alice Strang, Bobby Campbell, Jim Bell, and T. Thomason and produced by Alex Hope. Label: Big Machine Canada. Executive Producers are Scott Borchetta and Randy Lennox.
THE LAUNCH airs Wednesdays at 8 p.m. ET/PT on CTV and VRAK.Episodes are available to stream on Crave immediately after broadcast, and are available on CTV.ca and the CTV app one day after broadcast. Viewers can also go behind-the-scenes of this week’s episode on CTV.ca for memorable moments, full artist performances, and exclusive interviews.
Viewers can catch live interviews featuring T. tomorrow (Feb. 7) on CP24 BREAKFAST (weekdays 5:30 a.m. ET), YOUR MORNING (weekdays at 6 a.m. ET), THE MARILYN DENIS SHOW (weekdays at 10 a.m. ET), THE SOCIAL (weekdays at 1 p.m. ET), and ETALK (weekdays at 7 p.m. ET). Live interviews with T. will also be featured on Bell Media Radio stations across the country.
On the next episode of THE LAUNCH, “Down to the Roots” (Wednesday, Feb. 13 at 8 p.m. ET/PT on CTV and VRAK), emerging artists Charlie the Kid, James Clayton, Old Soul Rebel, Polina Grace, and Saveria audition in front of celebrity mentors: JUNO Award winning Arkells frontman Max Kerman and hit maker/sought-after producer Jon Levine (Avril Lavigne, Drake, Bebe Rexha).
THE LAUNCH format was put into development in January 2016 and was co-developed by Randy Lennox and Bell Media in association with Scott Borchetta of Big Machine Label Group, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).
THE LAUNCH is executive produced by Randy Lennox, Scott Borchetta, and John Brunton; Lindsay Cox and Paul Franklin are Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
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CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 17 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.