Over the last day or so, several stories have broken regarding the idea of OTT streaming giant Netflix setting up a Toronto hub for production. A better question to ask might be “Why hasn’t Netflix announced a Canadian hub yet?”
It was in September 2017 that Netflix announced they would be setting up their first-ever subsidiary company, dubbed Netflix Canada, as well as a $525 million-plus investment into Canadian content and partnerships. The Los Gatos-based streaming company received a lot of backlash for not clearly outlining their intentions, which forced Netflix’s director of global public policy Corie Wright to write a blog post describing exactly what the investment meant, in addition to discerning Netflix as an online service rather than a broadcaster.
Almost a year and a half after that original announcement, Toronto Mayor John Tory told The Canadian Press that he has a “very high level of confidence” that Netflix will be setting up a hub in the city.