Ever since the coronavirus crisis put entertainment production in a deep freeze, Hollywood has been eager to get the cameras rolling again.
After all, box office revenue has sunk to virtually zero and more than 100,000 entertainment industry workers have lost their jobs.
With stay-at-home orders in place and domestic production at a standstill, filmmakers are starting to see a thaw abroad.
In recent weeks, several countries have raised their flags, vying for production. They tout their incentives, facilities and locations but also their low COVID-19 numbers, testing capabilities and measures to keep productions safe and minimize outbreaks.
“It’s about options,” said Joseph Chianese, executive vice president at Entertainment Partners, an industry consultancy based in Burbank, Calif. “Before it was who had the higher incentives, infrastructure and crew to support my production.” Now Chianese says, the formula has shifted, with people also asking: Is it safe and is it close?
The globe began spinning last month when Netflix’s content chief, Ted Sarandos, mentioned during an earnings call that the streaming giant was shooting in Iceland and South Korea.