Annual Bell Let’s Talk event makes a big impression

Mental health initiative gives $0.05 for every social media impression.

0

Let’s talk!

That was the prompt from Bell Canada on Jan. 25, promoting Bell Let’s Talk Day, an annual event that has been fostering awareness and fundraising for mental health initiatives since 2010.

“We’re not done yet,” said Mary Deacon, Chair of the Bell Let’s Talk mental health initiative. “We count all the activity right up until midnight on the west coast. It’s more than a 24-hour day.”

For every text, call, tweet and Instagram post, Facebook video view and use of Snapchat geofilter, Bell will contribute $0.05 to mental health initiatives.

Deacon said the organization was feeling confident that they will exceed last year’s numbers. As of Wednesday evening, the campaign had reached more than 91,623,313 interactions.

Billing itself as the country’s largest corporate initiative dedicated to mental health, Bell Canada has supported over 700 organizations since 2011, according to Deacon.

LEAVE A REPLY

SHARE