TORONTO – Bell Media Sales has launched a multi-faceted campaign with Warner Bros. Pictures Canada that stretches across several broadcast, digital, and social properties for the highly anticipated theatrical release of Fantastic Beasts: The Crimes of Grindelwald. The campaign, which launched earlier this month, will continue through the film’s worldwide theatrical release on Nov. 16.
The campaign includes an exciting Facebook Live event on Nov. 8, hosted by Lainey Lui, from CTV’s THE SOCIAL and ETALK. The interactive game show will leverage Facebook’s new live-polling feature to engage real-time viewers like never before. Users can play along on Facebook wherever they are – in the live studio audience, at home on their computers, or on-the-go on their phones.
Lainey, a wizarding-world super fan, will challenge viewers and THE SOCIAL’s digital correspondent, Jess Allen, with trivia from the first and second installments of Fantastic Beasts, as well as the Harry Potter franchise. In the end, one lucky participant will walk away with a fantastic prize package. THE SOCIAL’s Fantastic Trivia Showdown streams live on Facebook tomorrow, Nov. 8 shortly after 2 p.m. ET, immediately following the live broadcast of THE SOCIAL on CTV.
The Fantastic Beasts Crimes of Grindelwald campaign will roll out across additional Bell Media properties including:
- Fantastic Friday themed episodes that include in-show segments on ETALK, and billboards on YOUR MORNING, THE SOCIAL, and THE MARILYN DENIS SHOW.
- Through an integrated social media strategy that includes coverage on ETALK, YOUR MORNING, THE SOCIAL, THE MARILYN DENIS SHOW, SPACE, TSN, and select radio stations, Bell Media is reaching an engaged custom audience of Wizarding World fans.
- Beast Plays of The Week: TSN will support the film through a special weekly feature that highlights the plays of the week.
- Wizarding Week: ETALK and YOUR MORNING will air daily segments throughout the opening week of the film.
- Explore the Wizarding World: ETALK.ca will host a custom multimedia hub that brings together Bell Media Studio’s in-show coverage and further celebrates the fantastic franchise through behind-the-scenes exclusives, cast interviews, the latest movie news, and more.
- iHeartRadio Canada stations will host ticket give-aways and air special interviews.
“After a successful campaign working with Warner Bros. Pictures Canada for Fantastic Beasts and Where to Find Them, we look forward to reaching Canadians once again with a creative multimedia partnership for the second installment of the film,” said Perry MacDonald, Senior Vice-President, Video Sales, Bell Media. “We are giving fans another exclusive look with our unique TV coverage of the film, with new campaign features such as the Facebook Live game show event with Lainey.”
“We’re pleased to be working with Bell Media on the second installment of Fantastic Beasts,” said Sandra Power, Sr.Vice-President of Marketing, Warner Bros. Pictures Canada. “Bell Media reached movie-goers on an unparalleled scale for the first film, so it’s a natural extension to partner with them again, and I am confident in Bell Media’s influence to reach the movie’s target audience.”
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About Fantastic Beasts: The Crimes of Grindelwald
Warner Bros. Pictures’ “Fantastic Beasts: The Crimes of Grindelwald” is the second of five all new adventures in the Wizarding World™ created by J.K. Rowling.
At the end of the first film, the powerful Dark wizard Gellert Grindelwald (Johnny Depp) was captured by MACUSA (Magical Congress of the United States of America), with the help of Newt Scamander (Eddie Redmayne). But, making good on his threat, Grindelwald escaped custody and has set about gathering followers, most unsuspecting of his true agenda: to raise pure-blood wizards up to rule over all non-magical beings.
In an effort to thwart Grindelwald’s plans, Albus Dumbledore (Jude Law) enlists his former student Newt Scamander, who agrees to help, unaware of the dangers that lie ahead. Lines are drawn as love and loyalty are tested, even among the truest friends and family, in an increasingly divided wizarding world.
The film features an ensemble cast led by Eddie Redmayne, Katherine Waterston, Dan Fogler, Alison Sudol, Ezra Miller, Zoë Kravitz, Callum Turner, Claudia Kim, William Nadylam, Kevin Guthrie, Carmen Ejogo, Poppy Corby-Tuech, with Jude Law and Johnny Depp.
“Fantastic Beasts: The Crimes of Grindelwald” is directed by David Yates, from a screenplay by J.K. Rowling. The film is produced by David Heyman, J.K. Rowling, Steve Kloves and Lionel Wigram. Tim Lewis, Neil Blair, Rick Senat and Danny Cohen serve as executive producers.
Opening on November 16, 2018, “Fantastic Beasts: The Crimes of Grindelwald” will be distributed worldwide in 2D and 3D in select theatres and IMAX by Warner Bros. Pictures.
About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, and four pay TV services. Bell Media is Canada’slargest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of more than 30,000 faces in five provinces. Bell Media also operates more than 200 websites; video streaming services including CraveTV, TSN Direct, and RDS Direct; and multi-channel network Much Studios. The company produces live theatrical shows via its partnership with Iconic Entertainment Studios; owns a majority stake in Pinewood Toronto Studios; is a partner in Just for Laughs, the live comedy event and TV producer; and owns Dome Productions Inc., one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at www.BellMedia.ca.