TORONTO, ON – Canada’s leading fitness organization, canfitpro has named rock-it promotions its agency of record. canfitpro will be added to the agency’s already impressive client list of top lifestyle brands including adidas, Etsy and Club Med.
rock-it promotions will execute all canfitpro’s ongoing public relations activity in Canada, including media outreach, brand awareness, and influencer and community engagement. Through exclusive influencer events and ongoing media relations, rock-it promotions will drive awareness and ticket sales for canfitpro’s 24th annual world fitness expo – the largest fitness conference and trade show in the world.
“We are so excited to be working alongside a brand that empowers people to lead a healthy, passionate and fulfilling lifestyle,” said Debra Goldblatt-Sadowski, president and founder, rock-it promotions. “canfitpro has set the bar for a high standard in the fitness industry and it is our goal to reinforce the importance of quality education and build increased awareness for this year’s world fitness expo.”
canfitpro is the largest Canadian certification organization for fitness professionals and the leading provider for fitness and wellness education. Known for quality and enthusiasm, a canfitpro certification establishes a benchmark for excellence and education in the fitness industry. Expanding its offerings beyond the fitness professional, canfitpro offers educational certifications and courses for all, such as healthy eating & weight loss, active aging, children’s fitness and nutrition fundamentals, to name a few.
“Alongside our new team at rock-it promotions, we look forward to creating strong media relationships and generating an authentic excitement for our world fitness expo this August,” said Nick Rico, Communications and Media Manager, canfitpro. “We want to engage new demographics and ensure Canadians understand the value of the knowledge provided by a canfitpro certified professional.”
With over 16,000 delegates and visitors each year, the canfitpro world fitness expo is the largest combined fitness conference and trade show in the world. Taking place August 16-20 at the Metro Toronto Convention Centre, attendees will have access to a custom experience including workouts, lectures, cooking demos and exclusive shopping opportunities. Past celebrity speakers include Bruce Wylde, Harley Pasternak and Jillian Michaels.
canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993, canfitpro delivers accessible, quality education, certifications, events and membership services. canfitpro‘s over 100,000 members include some of the world’s finest fitness professionals, health club operators, industry suppliers, and fitness consumers.
About rock-it promotions
rock-it promotions is one of Canada’s leading lifestyle PR agencies. A full-service PR and communications agency, rock-it provides a broad range of services including strategic planning, media relations and outreach, event management, press trips, partnership and sponsorship engagement, celebrity outreach and representation, product seeding, brand ambassador programs and more. Rock-it promotions also runs Fourth Floor Management, a social influencer management arm that represents some of the most respected creative minds in the influencer community. In 2016, the agency was awarded a place on the Profit 500 as one of Canada’s fastest growing companies, while founder and president Debra Goldblatt-Sadowski received recognition in Profit Magazine’s W100 as one Canada’s Top Female Entrepreneurs.