CINEPLEX IS ROLLING OUT MULTI-SENSORY SCREENS TO MOVIE THEATRES ACROSS CANADA

Cineplex cinemas across the country are getting new immersive theatre technologies that will bring movie watching to a level that just can't be reached by watching Netflix on the couch.

Cineplex cinemas across the country are getting new immersive theatre technologies that will bring movie watching to a level that just can’t be reached by watching Netflix on the couch.

Starting this month, select theatres will have ScreenX technology, which allows a 270-degree panoramic movie watching experience.

In a ScreenX theatre, the centre screen image is expanded to the side walls, surrounding audiences with imagery and providing the sense of being inside the movie.

But the enhancements don’t stop at panoramic views.

The other new technology, 4DX, enhances the on-screen visuals through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibration and scents.

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