Toronto – Corus Entertainment announced today its new partnership with the Movember Foundation, focused on bringing awareness to men’s health and helping raise funds that deliver innovative research and programs to enable men to live happier, healthier, and longer lives.
Leveraging its expansive offering of leading television networks, radio stations, and online assets, Corus is helping to deepen important conversations about men’s health and providing a national megaphone for this important initiative throughout the month of November.
“As Canada’s leading media and content company, we are fortunate to be able to bring so much attention to the important issue of men’s health,” says Greg McLelland, EVP and Chief Revenue Officer at Corus. “We are extremely proud to partner with the Movember Foundation and join our fellow Mo Bros and Mo Sistas across the country in spreading awareness and raising funds for such an important cause.”
Demonstrating its commitment to building the conversation around Movember, a number of Corus’ Executive Leaders are participating in the campaign by putting down their razors and proudly growing a moustache for the month of November. The Corus team includes McLelland, as well as Shawn Kelly – EVP, Technology, Colin Bohm – EVP, Business Development, and Corus President & CEO, Doug Murphy.
Corus’ expansive national network of radio stations will also be promoting the campaign and encouraging Canadians to participate, donate, and support their favourite Mo’s. On-air talent country-wide are joining in, with radio hosts from Vancouver, Calgary, Winnipeg, and Toronto all growing moustaches to support the cause. ET Canada’s Carlos Bustamante also joins the Movember movement, driving conversation around the initiative with various show integrations throughout the month.
For all of November, Global News morning shows across Canada will provide regular coverage of the Movember campaign, as well as extensive branded content on Globalnews.ca and homepage takeovers on Globalnews.ca and History.ca. Content includes articles about men’s health, moustache grooming tips, and more.
“Corus has been a great partner, extending the reach and engagement of our campaign to Canadian families”, says Bruce Neve, President, True Media, Movember’s Agency of Record in Canada. “They are providing support from on-air personalities in TV and radio to the whole Corus employee community.”
“This is such an important and exciting time of year, where Canadians from coast to coast join the Movember movement to stop men dying too young ”,says Karli Kirkpatrick, Marketing Lead, Movember Foundation. “We are thrilled to have Corus on board to help share stories, start conversations and make a difference for men’s health.”
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 44 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com