Season 1 artists have accumulated more than 400 million radio audience impressions to date
TORONTO – CTV officially unveils today the 30 artists vying for their chance to record an original song on the upcoming second season of CTV’s smash-hit music series, THE LAUNCH, premiering January 30. Handpicked from thousands of applicants, these widely gifted artists represent some of the best talent that Canada has to offer across a variety of musical genres, including pop, rock, country, soul, folk, and more.
The six-episode second season of THE LAUNCH kicks off Wednesday, Jan. 30 at 8 p.m. ET/PT in super simulcast on CTV, VRAK, and the CTV app. Weekly episodes of THE LAUNCH will also air day-and-date with CTV on VRAK, subtitled in French. Encore presentations of THE LAUNCH air Saturdays at 8 p.m. ET/PT on CTV and Sundays at 11 a.m. ET on Much (visit CTV.ca and Much.com to confirm local listings).
Guiding artists through the audition, performing, and recording process are Scott Borchetta, world renowned music executive and CEO/Founder of Big Machine Label Group, and new permanent mentor Marie-Mai (STAR ACADÉMIE, LA VOIX), who join a weekly rotating panel of music industry powerhouse celebrity mentors and producers. Fan favourite entertainment reporter Liz Trinnear (ETALK) also joins Season 2 in a new hosting role.
Click here for a list of artists, airdates, and corresponding celebrity mentors and song producers. To learn more about each artist and to watch a Season 2 preview, visit @CTV_PR and click here. Viewers can catch up on Season 1 of THE LAUNCH on CTV.ca, the CTV app, and the all-new Crave.
Episode 1 – Airing Wednesday, Jan. 30 at 8 p.m. ET/PT
Celebrity Mentor/Producer: Ryan Tedder
Amber J, Trail, B.C. – Pop, R&B
Cassiøpeia, Burnaby, B.C. – Alt-Pop
Dey, Toronto – Soul
NOA, Richmond Hill, Ont. – Pop
Vi, Ottawa – Alternative, Dark-Pop
Episode 2 – Airing Wednesday, Feb. 6 at 8 p.m. ET/PT
Celebrity Mentor: Sarah McLachlan
Song Producer: Alex Hope
Alexandra Porat, Mississauga, Ont. – Pop, R&B
Avery Florence, Montréal – Soft-Soul, Low-Key R&B
T. Thomason, Halifax – Indie, Pop-Rock
Trevor LaRose, Mississauga, Ont. – Alt-Pop
Phé, Vancouver – R&B
Episode 3 – Airing Wednesday, Feb. 13 at 8 p.m. ET/PT
Celebrity Mentor: Max Kerman (Arkells)
Song Producer: Jon Levine
Charlie The Kid, Toronto – Confetti-Folk
James Clayton, Montréal – Singer-songwriter, Alternative Folk-Rock
Old.Soul.Rebel, Vancouver – Soul, Rock-n-Roll
Polina Grace, Montréal – Power-Pop
Saveria, London, Ont. – R&B, Neo-Soul
Episode 4 – Airing Wednesday, Feb. 20 at 8 p.m. ET/PT
Celebrity Mentor: Jann Arden
Song Producer: Shaun Frank
Clancy Coulter, Princeton, B.C. – R&B, Alternative-Pop
Jayde, Peterborough, Ont. – Alternative-Pop
Julia Gartha, Markham, Ont. – Singer-Songwriter, Pop
Nick Babcock, Kingston, Ont. – Pop
Olivia Lunny, Winnipeg – Alternative-Pop
Episode 5 – Airing Wednesday, Feb. 27 at 8 p.m. ET/PT
Celebrity Mentor/Song Producer: Bryan Adams
Ben Cottrill, Vancouver – Acoustic-Rock, Soul
Jordane Labrie, Québec City – Folk Americana
Maddie Storvold, Edmonton – Country-Folk
Nate Daviau, Toronto – Country, Americana
The Faceplants, Vancouver – Pop-Rock
Episode 6 – Airing Wednesday, Mar. 6 at 8 p.m. ET/PT
Celebrity Mentor: Bebe Rexha
Song Producer: Nile Rodgers
Adrian Chalifour, Victoria – Indie-Rock, Folk-Rock
Del Hartley, Toronto – R&B/Soul
Michelle Treacy, Ottawa – Pop
Sarah Carmosino, Aurora, Ont. – Indie-Pop
WILL, Toronto – R&B, Pop
As announced last fall, the exciting second season of THE LAUNCH features A-List mentors and producers, including Grammy® Award-winning singer/songwriter Sarah McLachlan; Grammy® Award-winning music legend Bryan Adams; frontman for four-time JUNO-Award winning rock band Arkells, Max Kerman; celebrated multi-platinum award-winning singer-songwriter Jann Arden; chart-topping singer-songwriter Bebe Rexha; and recording/producing superstar Ryan Tedder, who produced the Season 1 certified platinum hit single “Ain’t Easy” by Elijah Woods x Jamie Fine, returns.
Additionally, some of the most successful producers working in music today join Season 2 to produce fresh hit songs including Nile Rodgers (Madonna, David Bowie, Diana Ross); Jon Levine (Avril Lavigne, Drake, Bebe Rexha); Alex Hope (Carly Rae Jepsen, Troye Sivan, Tove Lo); and Shaun Frank (The Chainsmokers, Steve Aoki, Dragonette).
Based on the success of the first season, THE LAUNCH secured an exclusive worldwide distribution deal with Sony Pictures Television (SPT). In addition, the inaugural season delivered a series of consecutive #1 hit songs amassing more than 30 million streams internationally to date, including “Ain’t Easy” by Elijah Woods x Jamie Fine, which also has accumulated more than 342 million radio audience impressions to date. The pop/hip-hop duo won the iHeartRadio MMVA for Best New Canadian Artist in August, and recently dropped their latest single “Better Off.”
As announced last year, each super-sized episode of THE LAUNCH will now feature reduced commercial time, delivering even more music and extended insight into featured artists’ auditions, and the process of recording, performing, and launching a new hit song. Each hour-long episode provides custom advertising opportunities including “the superpods,” which features one stand-alone advertiser in the break. The custom creative tactic offers a more seamless and engaging viewer experience between the commercial content and the program.
THE LAUNCH format was put into development in January 2016 and was co-developed by Randy Lennox and Bell Media in association with Scott Borchetta of Big Machine Label Group, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).
THE LAUNCH is executive produced by Randy Lennox, Scott Borchetta, and John Brunton; Lindsay Cox and Paul Franklin are Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
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About Big Machine Label Group
Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., BMLG Records, Big Machine Records/John Varvatos Records and publishing company Big Machine Music as well as its own digital radio station, Big Machine Radio. BMLG artists include superstars Taylor Swift, Rascal Flatts, Reba McEntire, Florida Georgia Line, Thomas Rhett, Brantley Gilbert, Ronnie Dunn, Cheap Trick and Sugarland; chart-topping acts Justin Moore, Eli Young Band, Brett Young, Aaron Lewis, Midland, Carly Pearce; THE VOICE winner Danielle Bradbery, and 2015 AMERICAN IDOL winner Trent Harmon. BMLG artists have received multiple Grammy, CMA, ACM, AMA, CMT, Teen Choice, MTV, Billboard, People’s Choice, and Brit Awards. Big Machine is the first-ever American label to align with terrestrial radio for performance royalty rights for its artists and is an industry leader in fighting for artist, songwriter, publisher, and record company rights. Big Machine Label Group created the Music Has Value Fund to provide assistance to nonprofit organizations that make music, aspire to make music, and access and access and appreciate music. Visit BigMachineLabelGroup.com for more information.
Eureka is a next-generation production company combining the expertise, credibility and key relationships traditionally found within large multi-national production companies with the energy and nimbleness of a startup. Launched in January 2016, Eureka has offices in Los Angeles and Sydney and produces both unscripted and scripted programs. Within less than a year of opening Eureka has over sixty hours of programming commissioned in 2017 with more series to be announced soon.
About Insight Production Company, Ltd.
Insight Productions, known for its award-winning ratings juggernauts, is Canada’s most established content producer and an industry leader in the development, financing, and production of hit programming, both scripted and unscripted, as well as digital content. With thousands of hours of programming under its belt, the company has created some of the most dynamic and top-rated programs in the world including Canada’s Grammy Awards – THE 2018 JUNO AWARDS, THE AMAZING RACE CANADA, BIG BROTHER CANADA, TOP CHEF CANADA, INTERVENTION, and original formats including THE LAUNCH (for which Lindsay Cox serves as EP and Showrunner alongside EP John Brunton) and BATTLE OF THE BLADES Insight’s scripted programming includes award-winning READY OR NOT, FALCON BEACH, HATCHING, MATCHING & DISPATCHING, A FURY CHRISTMAS, BUT I’M CHRIS JERICHO!, and THE JON DORE TELEVISION SHOW. In 2017, Insight produced THE TRAGICALLY HIP: A NATIONAL CELEBRATION, a live concert special watched by one in three Canadians. Insight Productions was founded in 1979 and has since created thousands of hours of groundbreaking content. For more information on Insight Productions, please visit www.insighttv.com or on Twitter – @insightprod or Facebook www.facebook.com/InsightProductions.
About Bell Media Original Programming
Bell Media has commissioned some of Canada’s most-watched and most-acclaimed original programming, working with the best Canadian independent producers in the country. Hit series commissioned by CTV include the hit drama CARDINAL; the record-breaking Canadian formats THE AMAZING RACE CANADA and MASTERCHEF CANADA; the original international TV format THE LAUNCH; satirical news series THE BEAVERTON; new comedy series JANN; new lifestyle series starring Mary Berg; and CANADA’S WALK OF FAME AWARDS. Among the original series on Bell Media specialty and streaming platforms are Space’s KILLJOYS and WYNONNA EARP; Bravo’s mystery dramedy CARTER; Comedy’s CORNER GAS ANIMATED; CraveTV’s hit comedy LETTERKENNY; and SnackableTV’s interactive stand-up series JOKEOFF and upcoming animated series LITTLEKENNY. In addition to adventure drama FRONTIER, Discovery is also home to Bell Media’s hit factual franchises HIGHWAY THRU HELL, HEAVY RESCUE: 401, and CANADA’S WORST DRIVER, in addition to new original series DISASTERS AT SEA, among others. Bell Media is one of the first media companies in North America to commit to producing all new original scripted series in 4K.
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 17 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.