DIRECTORS GUILD BILLBOARDS URGE HOLLYWOOD TO HIRE LOCAL TALENT

The Directors Guild of Canada's "Hey, Hollywood" TIFF blitz wants U.S. filmmakers to use more Canadian directors, editors and designers when shooting locally.

DGC Ontario Billboard (Directors Guild of Canada)

The Directors Guild of Canada’s “Hey, Hollywood” TIFF blitz wants U.S. filmmakers to use more Canadian directors, editors and designers when shooting locally.

The Directors Guild of Canada’s Ontario members will be running an out-of-home marketing campaign during the Toronto International Film Festival to urge Hollywood production execs to hire more local Canadian creative talent.

The campaign’s message is “Hey, Hollywood” as it encourages studio and network execs to use Canadian talent after the Oscar-winning film The Shape of Water and the Emmy-winning series The Handmaid’s Tale and Orphan Black relied heavily on key local creative — including directors, writers and production designers — when shooting in Toronto.

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