‘GOOD BOYS’ SCORES WITH $21 MILLION; OTHER NEWCOMERS BOMB

Seth Rogen-produced film earns $21 million US according to studio estimates, dethroning Hobbs & Shaw

Max (foreground, Jacob Tremblay), Thor (Brady Noon) and Lucas (Keith L. Williams) in "Good Boys," written by Lee Eisenberg and Gene Stupnitsky and directed by Stupnitsky.


GOOD BOYS IS FIRST R-RATED COMEDY TO TOP BOX OFFICE IN 3 YEARS
Seth Rogen-produced film earns $21 million US according to studio estimates, dethroning Hobbs & Shaw

The R-rated comedy, left for dead by some Hollywood studios, again reached No.1 at the box office over the weekend thanks to the raunchy coming-of-age tale Good Boys, about a trio of 12-year-olds on a crude misadventure.

Good Boys surpassed expectations to debut with $21 million US, according to studio estimates Sunday, dethroning the Fast & Furious spinoff Hobbs & Shaw, which slid to second with $14.1 million in its third weekend. Not since Melissa McCarthy’s The Boss came in No. 1 all the way back in April 2016 has an R-rated comedy topped the North American box office. READ MORE


Seth Rogen at the ‘Good Boys’ film premiere held at Regency Village Theatre on August 14, 2019 in Los Angeles, California. Michael Buckner/Variety/Shutter

WOULD SETH ROGEN BE A GOOD DAD? HIS ‘GOOD BOYS’ CASTMATES SOUND OFF
Looking ahead! Seth Rogen’s Good Boys costars revealed why they think the actor would make a good dad.

“He’s always chill and I think we all know why,” Sam Richardson told Us Weekly exclusively of the Freaks and Geeks alum, 37, at the Good Boys premiere in Los Angeles on Wednesday, August 14. “Remember, my dad smoked weed all the time. I didn’t realize it until one day. … I was a teenager and then I had like a Ratatouille flashback and I was like, ‘Oh, that’s what my dad was so chill.’ So it worked out for me.” READ MORE


WEEKEND BOX OFFICE: ‘GOOD BOYS’ SCORES WITH $21 MILLION; OTHER NEWCOMERS BOMB
While Us scored Universal Pictures the only #1 box office debut for an original film in earlier this year, the studio can now boast they’ve accomplished this feat twice in 2019. The original R-rated comedy Good Boys opened in first place at the box office this weekend with an impressive $21 million opening weekend, giving the comedy genre a much needed boost after films like Stuber, Long Shot, and Late Night were D.O.A. It also scored the second biggest opening weekend for a comedy in 2019 so far, right behind A Madea Family Funeral’s $27 million bow. READ MORE

‘Good Boys’ ~ Universal Handout

BOX OFFICE: ‘GOOD BOYS’ GIVES UNIVERSAL ANOTHER WIN FOR ORIGINAL, R-RATED COMEDY
In a happy surprise ending to the summer movie season (unless Ready Or Not pulls another miracle next weekend), Universal’s R-rated, wholly original and star-free comedy Good Boys topped the weekend box office with a robust $21 million opening weekend. That’s just the second time that a wholly original movie has topped the weekend charts this year, following Universal’s Us ($71 million in March). With all the talk about how Disney has ruled the box office with an iron fist, it’s worth noting that the year’s biggest (domestic) grossers are Universal’s Us ($175 million) and Lionsgate’s John Wick: Chapter 3 ($171 million), which are as “not Disney” as you can imagine and prime examples of what those respective studios do best. READ MORE


BOX OFFICE: ‘GOOD BOYS’ LEADS CROWDED WEEKEND WITH $21 MILLION
The Bean Bag Boys, the self-appointed nickname for the trio of best friends in Universal’s “Good Boys,” are conquering much more than sixth grade. They are also leading the domestic box office, exceeding expectations and collecting $21 million on opening weekend.

“Good Boys,” which screened at 3,204 North American theaters, is a much-needed win for original comedies, a genre that’s been struggling at the box office as of late. The Seth Rogen and Evan Goldberg-produced movie is the first R-rated funny film to open in first place in three years (since 2016’s “The Boss”), as well as the biggest opening for an original comedy this year. READ MORE

‘Good Boys’ ~ Universal Handout

HOW UNIVERSAL IS REVIVING THE R-RATED COMEDY & MAKING ‘GOOD BOYS’ GREAT AT THE B.O. WITH A $21M OPENING – SUNDAY UPDATE
4th Update, Sunday AM writethru following Saturday AM post, w/updated chart: There isn’t a studio executive out there who would disagree: the weekend opening for Universal’s Good Boys –now at $21M this morning per Uni– is fantastic for the theatrical business. Saturday rang up $7.3M last night after Friday’s $8.3M, with $5.3M expected for today.

With comedies long-believed dead at the box office and gobbled up by streaming, here comes an R-rated raunchy one that shows the genre has a pulse. Yes, there was A Madea Family Funeral back in March that opened to $27M. But we’re talking original comedies here, and Universal can lay claim in the comedy drought that the genre is one of their core competencies. READ MORE

(from left) Lucas (Keith L. Williams), Max (Jacob Tremblay) and Thor (Brady Noon) in “Good Boys,” written by Lee Eisenberg and Gene Stupnitsky and directed by Stupnitsky.

‘GOOD BOYS’ IS NO. 1, ENDS A DROUGHT FOR R-RATED COMEDIES
NEW YORK — The R-rated comedy, left for dead by some Hollywood studios, again reached No.1 at the box office over the weekend thanks to the raunchy coming-of-age tale “Good Boys,” about a trio of 12-year-olds on a crude misadventure.

“Good Boys” surpassed expectations to debut with $21 million, according to studio estimates Sunday, dethroning the “Fast & Furious” spinoff “Hobbs & Shaw,” which slid to second with $14.1 million in its third weekend. Not since Melissa McCarthy’s “The Boss” came in No. 1 all the way back in April 2016 has an R-rated comedy topped the North American box office.

“This is like a unicorn sighting,” said Paul Dergarabedian, senior media analyst for data firm Comscore.

In recent years, R-rated horror has largely taken the place of R-rated comedy at the box office, as Hollywood has increasingly ceded the genre to TV and streaming services. But Universal Pictures, which released “Good Boys,” has kept the flame. The studio was behind “The Boss” as well as the intervening years’ highest grossing domestic comedies: 2017’s “Girls Trip” and 2018’s “Night School.”

“Good Boys” broke out of a crowded late-summer field of new releases. The weekend’s other new widely released films — the animated sequel “The Angry Birds Movie 2,” the shark attack sequel “47 Metres Down: Uncaged,” the Bruce Springsteen-inspired drama “Blinded by the Light” and Richard Linklater’s Cate Blanchett-led “Where’d You Go Bernadette” — all fizzled.

“Good Boys” rode a buzzy premiere at South By Southwest, good reviews (80% fresh on Rotten Tomatoes) and the imprimatur of producers Seth Rogen and Evan Goldberg (“Good Boys” is much like a tween version of “Superbad”) to notch the best opening for an original comedy this year. Second place is Universal’s body-switch comedy “Little.”

Directed by Gene Stupnitsky (who co-wrote the script with Lee Eisenberg), “Good Boys” stars Jacob Tremblay, Keith L. Williams and Brady Noon as sixth graders trying to make it to their first kissing party. The movie’s much-watched red-band trailer traded on its ironies. As Rogen says, Tremblay, Williams and Noon are all too young to see their own movie alone.

Jim Orr, distribution chief for Universal, credited Rogen and Goldberg’s Point Grey Pictures and the film’s clever marketing for the film’s performance.

“This is a genre that is very difficult to do and we’re having great success as a studio with a very diverse slate,” Orr said. “One of the common denominators there is our marketing department. They just over-deliver constantly with a broad range of films.”

The challenge of “Good Boys” was to turn out moviegoers older than the movie’s pipsqueak protagonists, and it did. Only 7% of the audience was under age 18, according to Universal, though 41% was under 25. Crowds split evenly between the sexes: 52% male, 48% female.

The release strategies behind some of the weekend’s other new films were harder to discern.

Sony’s “The Angry Birds Movie 2,” on a budget of $65 million, opened with a paltry $10.5 million domestically, though it added $19.4 million internationally. Hoping to snarl kids before school starts, Sony released the film on Tuesday. But it didn’t come close to the $38.2 million domestic debut of the first installment in 2016 despite notably better reviews (76% fresh on Rotten Tomatoes).

Sony’s “Once Upon a Time … in Hollywood,” however, grossed $53.7 million overseas after expanding to 46 markets — the largest foreign launch for any Quentin Tarantino film, and the best worldwide haul for any film this weekend.

“47 Metres Down: Uncaged,” from Entertainment Studios, also showed little bite. It debuted with $9 million, a slight downtick from the $11.2 million the first one opened with in 2017.

A pair of films that might have been platform released to build word-of-mouth instead opened wide in bids to stand out in the traditional dumping-ground of late summer. But the results were mixed.

“Blinded by the Light,” which Warner Bros. plunked down $15 million for at the Sundance Film Festival, took in $4.5 million from 2,307 locations. The film, which has been warmly reviewed, is about a British-Pakistani teen growing up in 1980s England whose life is transformed after he discovers Springsteen.

And United Artists’ “Where’d You Go Bernadette” grossed $3.5 million from 2,404 locations. Based on Maria Semple’s 2012 comic novel, Linklater’s film earned lukewarm reviews for its tale of a missing mother (Blanchett).

The “Good Boys” debut gave Universal, also behind “Hobbs & Shaw” its third straight weekend at No. 1 and 10th this year — second only to Disney.

With two weeks to go, the overall summer movie season is running 1.9% behind the pace of last summer, according to Comscore.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theatres, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included.

1. “Good Boys,” $21 million ($2.1 million international).
2. “Hobbs & Shaw,” $14.1 million ($45.7 million international).
3. “The Lion King,” $11.9 million ($33.8 million international).
4. “The Angry Birds Movie 2,” $10.5 million ($19.4 million international).
5. “Scary Stories to Tell in the Dark,” $10.1 million ($4.4 million international).
6. “47 Metres Down: Uncaged,” $9 million.
7. “Dora and the Lost City of Gold,” $8.5 million ($6.6 million international).
8. “Once Upon a Time in Hollywood,” $7.6 million ($53.7 million international).
9. “Blinded by the Light,” $4.5 million.
10. “Art of Racing in the Rain,” $4.4 million.

——

Estimated ticket sales for Friday through Sunday at international theatres (excluding the U.S. and Canada), according to Comscore.

1. “Once Upon a Time … in Hollywood,” $53.7 million.
2. “Hobbs & Shaw,” $45.7 million.
3. “Ne Zha,” $39.5 million.
4. “The Lion King,” $33.8 million.
5. “The Angry Birds Movie 2,” $19.4 million.
6. “Bodies at Rest,” $18.9 million.
7. “The Bravest,” $15.9 million.
8. “The Secret Life of Pets 2,” $9.7 million.
9. “The King’s Avatar: For the Glory,” $9.7 million.
10. “Toy Story 4,” $8.6 million.

THE ASSOCIATED PRESS

LEAVE A REPLY