HOLLYWOOD HYPE MACHINE PLOTS VIRUS-PROOF RED CARPETS

Changes may include plexiglass barriers between journalists and stars, screened-off "pods" for interviews via video link, and drop-off zones where pre-selected fans appear on LED screens to engage with actors.

Tom Hanks and Rita Wilson attend the 92nd Annual Academy Awards on Feb. 9, 2020 in Hollywood, Calif. (AFP)

LOS ANGELES — Red-carpet premieres are the pinnacle of any new Hollywood blockbuster’s publicity blitz.

Their A-list entourages, elbow-to-elbow fans and showbiz photographers vying for the perfect snaps of glamorous stars, are also a nightmare for social distancing.

But with California coronavirus restrictions easing, and major movies like “Tenet” eyeing July release dates, Tinseltown’s marketing gurus are scrambling for ways to safely roll out those carpets once again.

“Prior to what we’re going through, it was about getting a lot of attention and getting big crowds to come together and sharing with as many people as possible to help spread the excitement,” said Elizabeth Tramontozzi, of leading Hollywood event planners 15|40 Productions.

“It’s going to be massively different moving forward,” she told AFP.

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