HOW EUPHORIA’S LEAD MAKEUP ARTIST SPARKED A GEN-Z BEAUTY MOVEMENT

A scroll through makeup artist Doniella Davy's Instagram feed yields a showcase of all the kaleidoscopic makeup looks she's created for the first season of HBO's new hit show Euphoria.

Euphoria

A scroll through makeup artist Doniella Davy’s Instagram feed yields a showcase of all the kaleidoscopic makeup looks she’s created for the first season of HBO’s new hit show Euphoria. There’s Rue (Zendaya) with her sooty liner and glitter tears streaming down her cheeks; Jules (Hunter Schafer) with her dizzying array of Technicolor gazes; Maddy (Alexa Demie) with her glossy lips and constellations of Swarovski face crystals; and Kat (Barbie Ferreira) with her vinyl red pout and gothic smoky eyes. The funny thing is, when you tap over to Davy’s “tagged photos,” these same looks are being furiously recreated by her fledgling fanbase—down to every last gem and swoop of neon pigment.

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