JILLIAN HARRIS AND JOE FRESH PARTNER ON THE JILLY JACKET

The Love It or List It host and Bachelor/Bachelorette alum is in Toronto to celebrate the launch of her brilliantly millennial-pink Jilly Jacket, a limited-edition fall puffer made with Joe Fresh. The pink puffer is already sold out online.

“How can you choose a neutral when you can choose pink?” Jillian Harris asks me. It’s a rhetorical question. The Love It or List It host and Bachelor/Bachelorette alum is in Toronto to celebrate the launch of her brilliantly millennial-pink Jilly Jacket, a limited-edition fall puffer made with Joe Fresh.

The collaboration is a meaningful one for Harris. “For a while, I just felt like a blogger (not that there’s anything wrong with being a blogger),” says Harris. “I felt like I was just pushing product all the time and there was no purpose behind it. This partnership has a really great charitable component.” As part of the collaboration, Joe Fresh is donating 300 jackets to low-income families through Mamas For Mamas, a non-profit based in Kelowna, B.C. “It really allowed me to be like, ‘Oh my god, there’s a purpose for this.’ I get to shop and design things and give back to the community and make money,” she adds. “It’s amazing.”

Below, Harris talks about living a plant-based lifestyle, avoiding plastic and the evolution of her personal style.

Joe Fresh x Jillian Harris PrimaLoft Hooded Puffer Jacket ($79) is currently sold out online, and may still be available in select stores. Other colours are available here. Jillian also loves the deep pink, white and mustard.

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THE JACKET IS MADE WITH PRIMALOFT, A VEGAN DOWN ALTERNATIVE. THAT ALIGNS WITH YOUR PLANT-BASED LIFESTYLE, RIGHT?

For the record, I’m not fully vegan. Our family is primarily plant based. We’re trying our best. You’ll never catch me wearing a leather jacket again and I probably will never buy another leather bag. But it is really hard with pillows, throw pillows and even couches. There are lots of great alternatives, but the problem is they can be really bulky or heavy or not practical. So the PrimaLoft is really cool because it has the same properties as down, but it’s also water resistant.

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