This summer, let’s reclaim the joy of walking onto the beach—or deck or dock—removing your cover-up and feeling like a million bucks. (Blasting Lizzo’s “Juice” while doing so is optional, but highly recommended.)
Yes, a swimsuit that fits like a dream can go a long way toward full-body empowerment, but that’s only part of the solution. It’s hard for the average non-supermodel to feel confident in swimwear—most of the images of swimsuit-clad women we see online and in the media represent a very narrow slice of womankind. But research shows that looking at imagery that more closely resembles one’s own body type can improve mood and self esteem, and reduce the likelihood you’ll compare yourself—often unfavourably—with the woman in the photo.