TORONTO, ON – L’Oréal Paris Canada has announced Brennen Demelo as the brand’s new Hair Artist & Expert. An industry leader and artist, Demelo brings 20 years of knowledge and experience to this exciting new role.
Whether working in editorial or at his namesake salon, Demelo has elevated his practice of hairstyling to a veritable art. His talent has brought him to international stages including Paris Fashion Week, the Grammy Awards and the JUNO Awards, working with elite talent such as Matt Damon, Alyssa Miller, Jennifer Aniston, Rihanna and most recently, L’Oréal Paris spokesperson Andie MacDowell at the Toronto International Film Festival.
A leading educator and visionary in the field, with a palpable enthusiasm for his craft, he can lend key insights and education around upcoming hair trends and classic styles. With his dynamic and approachable personality, Demelo will be the face of L’Oréal Paris’ hair care and hair colour brands. Sharing his most coveted tips and tricks, he will bring the industry’s latest innovations directly to consumers and media through a tailored approach, so everyone can create their ideal signature look.
“It was an easy decision to sign Brennen as our new L’Oréal Paris Canada Hair Artist & Expert,” said Milan Mladjenovic, General Manager, L’Oréal Paris Canada. “His international experience speaks for itself, but it’s his innovation, approach to hair and genuine passion for the industry that makes him really stand out. Having Brennen on our team will further strengthen L’Oréal Paris’ brand authority within the hair care and colour categories.”
“’L’Oréal Paris’ rich history and iconic ‘Because I’m Worth It’ signature tagline is rooted in their hair category, and I am thrilled to be formally associated with the beloved brand,” said Demelo, L’Oréal Paris Canada Hair Artist & Expert. “The technology and artistry behind each L’Oréal Paris hair product is incredible and I can’t wait to continue to educate and show consumers exactly what this ground-breaking technology can do for them.”
About L’Oréal Paris
L’Oréal Paris, the world’s no.1 beauty brand, is dedicated to empowering women and men by offering the most luxurious and innovative products and services available in the mass market. For most, the name “L’Oréal” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It.”— the tagline behind the legendary advertising campaign for the Superior Preference® hair colour launch in 1973. Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman – and man – embrace their unique beauty while reinforcing their inner sense of self-worth. For more than 100 years, L’Oréal Paris has held an unparalleled commitment to advancement in technology, innovation and research, providing ground-breaking, high-quality products for women, men, and children of all ages and ethnicities in five major beauty categories: cosmetics, skincare, hair colour, haircare, and men’s grooming.