MEET THE TORONTO STARS OF TIKTOK, GEN Z’S NEW SOCIAL MEDIA OBSESSION

Samantha and Madeleine Caleon haven’t had formal lessons in singing or dancing, but that hasn’t stopped them from building a fanbase of millions who adore them for both.

Samantha and Madeleine Caleon are 22-year-old Toronto twins who choreograph and post roughly 10-second clips of them grooving and lip syncing every week on TikTok. COURTESY SAMANTHA AND MADELEINE CALEON

Samantha and Madeleine Caleon haven’t had formal lessons in singing or dancing, but that hasn’t stopped them from building a fanbase of millions who adore them for both.

The 22-year-old Toronto twins choreograph and post roughly 10-second clips of them grooving and lip syncing every week on TikTok – an app turning locals into stars as it becomes the talk of Generation Z and a challenge for parents just trying to keep up with whatever newfangled social media their kids are on.

Karaoke-style videos like the Caleons’ made the app famous in China just after it was founded by Beijing tech company ByteDance in 2016, but its August 2018 merger with similar social media platform Musical.ly catapulted it to success in North America and caught the eye of the GTA’s Gen Z (those born in the late 1990s).

“We decided to check it out and do it for fun, but we had no idea it would become what it is today,” Samantha told the Star of how her sister cajoled her into trying Musical.ly together in 2016.

“I noticed it was more younger, more elementary-age kids, but nowI see anywhere from high school age to adults using the app. There has been a large growth over the last few months.”

 

LEAVE A REPLY