Positive vibes can be hard to come by — especially on social media. But if there’s one man to prove that the energy you put out into the world will return to you, it’s Toronto-native Donté Colley. The 21-year-old content creator kicked off 2019 with a taste of viral victory after posting a motivational new year’s dance video to Instagram. The clip, set to the wii sport theme song and synced with perfectly-placed emojis and a superimposed messages of optimism, has over 500,000 views and 100,000 likes — and that’s just adding up the numbers on Donté’s page. The video has been reposted Leslie Jones, Will Sasso and over a dozen major entertainment outlets, shooting Donté’s shining star straight into the stratosphere, and bringing an impressive number of followers (117K and counting, more than double the count from when I interviewed him two days ago) to his page.
“I woke up the day after I posted the video, and someone had sent me a link to a Twitter account that had reshared it — and it already had a million views,” Donté tells me over the phone, “I had a decent following before, which I was definitely okay with because I really try not to take the Internet too seriously. I’m just trying to make it fun for myself and for anyone that follows me. But there’s been a very positive reaction to what I make these past few days. I really didn’t expect any of this.”
When the Internet moves, it moves quick. Donté, who splits his time between studying digital communications at the University of Guelph Humber, content creating and working as an inventory associate at Aritzia, has actually been making emoji edits on his self-filmed dance videos for over a year.
Which means there’s an entire catalogue of Donté videos for you to scroll through, enjoy, and flag as a favourite for later viewing. You’re welcome.