The great disruptor is back with another brainstorm to make a bundle in print with the Nov. 26 launch of Nextmag – a gloss four-colour monthly targeting audiences in Vancouver, Calgary and Toronto.
Next’s audience is 20-something year-olds, the same demo that Michael Hollett and partner Alice Klein embraced when they launched Now in 1981.
Unlike Now, Next is not to be a political disruptor. It’s designed to smartly capture the next month’s entertainment amusements in departments offering news bytes and features about music, fashion, food, alcohol, gaming and cannabis. The tightly edited package is intentionally upbeat in its delivery and penned and illustrated by a masthead of next-gen talents.
But, before Next and after Now.
Hollett sold his partnership in Now to Klein in 2016, likely having seen the writing on the wall with an escalating demise in advertising. Klein shouldered the withering weekly for another three years before selling to Media Central Corp. for $2 million.