TORONTO — As Torontonians come to grips with COVID-19 and the dark days that could lie ahead, the city’s biggest theatre company is offering residents a chance to see their name up in lights.
Mirvish Productions is asking the public for help in creating new inspirational and instructive slogans amid the pandemic to be displayed on the marquees of two of its largest venues.
“You may know the slogan used at the start of the Second World War in the UK to inspire citizens to stay safe. It began with ‘Keep Calm,’” the company said in a news release issued Tuesday. “In the spirit of that slogan, Mirvish Productions is asking all Torontonians to create new slogans that are inspirational and instructional in these turbulent days.”
The company provided a few examples of potential slogans, including: “Keep Calm and Stay Home”, Our Health Is In Your Hands”, “Wash Them Frequently” and “Your Vigilance, Your Patience, Your Resolution Will Keep Us All Safe.”