NETFLIX ANNOUNCES PARTNERSHIPS WITH 3 INDIGENOUS CULTURAL ORGANIZATIONS IN CANADA

The partnerships with imagineNATIVE, the Indigenous Screen Office, and Wapikoni Mobile were revealed Tuesday night at the Banff World Media Festival and is part of a $25-million commitment.

Netflix has announced new partnerships with three Indigenous cultural organizations in Canada to help foster and develop screen talent.

The partnerships with imagineNATIVE, the Indigenous Screen Office, and Wapikoni Mobile were revealed Tuesday night at the Banff World Media Festival.

The initiative is part of a $25-million commitment Netflix made in September 2017 to invest in market development activities aimed at supporting the next generation of Canadian creators over five years.

These new agreements bring to 14 the total number of partnerships that have been inked as part of that commitment, which focuses on underserved communities, including Indigenous, women and francophone creators.

In a phone interview, Netflix’s public policy director for Canada, Stephane Cardin, wouldn’t reveal the financial details of the agreements. He said the company works with each partner to ensure the amount of funding they receive is sufficient for them to accomplish their objectives.

In a statement, imagineNATIVE executive director Jason Ryle said the partnership with Netflix “marks one of the largest sponsorships in imagineNATIVE’s history.”

Cardin said while Netflix would want to hear about any projects that might come out of the partnerships, the company doesn’t have anything built into the contracts concerning so-called “first-look” or “right of first refusal” deals that would give the company an exclusive on productions.

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