New on-demand service now available in Canada all reality, all the time

It's big. There's over 6,000 episodes from over 200 reality shows – including Keeping Up with the Kardashians, The Real Housewives and Million Dollar Listing franchises – with 750 new episodes added each year

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TORONTO – hayu – the all-reality subscription video on-demand (SVOD) service from NBCUniversal International is now available in Canada – via www.hayu.ca – following its success in the UK, IrelandAustraliaNorwaySwedenFinland and Denmark.

Canadians are bound to love hayu more than Kim loves a selfie, Fredrik loves a high kick, or Teresa loves a table flip! In fact, a recent hayu survey(1) reinforced that Canada is a reality TV-loving nation. Canadian millennials take the lead when it comes to a passion for reality, with over half of that group openly stating that they enjoy watching the genre, which includes unscripted shows that follow the day-to-day drama of real people.

hayu subscribers can enjoy  the world’s top reality shows – including Keeping Up with the Kardashians, The Real Housewives and Million Dollar Listing franchises, Vanderpump Rules and Below Deck, among many others curated in one place. Targeting the broad range of viewers who are fans of the reality genre, hayu combines a unique user experience with the best in over-the-top (OTT) technology. The streaming service includes over 6,000 episodes of reality content from over 200 reality shows with over 750 episodes added to hayu each year.  And, with the exciting collection of complete series (starting at season one, episode one) available on hayu, users can catch up on their favourite series, right from the beginning.

Beyond being a go-to source for top reality content, hayu offers users the ability to download their favourite reality shows to view on the go – without access to the internet. This anytime, anywhere viewing feature means subscribers can continue watching their favourite shows anywhere from their daily commutes or the coffee shop between class to hanging out on the dock at the cottage.

We’re thrilled to now be delivering the innovative all-reality SVOD service –  hayu – in Canada,” says Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal International. “The proven healthy appetite for reality programming amongst Canadian viewers is reinforced by early enthusiasm for hayu, with thousands already bingeing on multiple favourite shows – and we are excited to build momentum with Canadian subscribers.”

To celebrate hayu Canada, last night the streaming service hosted an exclusive event with Dolores Catania from Real Housewives of New Jersey and Canada’s very own “Housewives Historian” and pop-culture guru, Shinan Govani. In an intimate conversation with Shinan at Love Child Social House in Toronto, the two chatted about everything from family to fitness while Dolores also answered questions about the realities of living life in front of the camera.

About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com 

(1) About the hayu Research Survey
An online survey of 1,545 Canadians was completed by Leger Research between Aug 31-Sept 3, 2018, with their online panel.  The margin of error for this study was +/-2.5 per cent, 19 times out of 20.

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