NOT YOUR ‘GRANDMOTHER’S MUSEUM’: HOW CANADA’S MAJOR ART GALLERIES ARE CHASING YOUTH

More institutions are offering free admission, late-night parties to get the next generation through the door

The Montreal Museum of Fine Arts presents monthly Chiaroscuro Evenings to appeal to young adults so they don't feel like it's their 'grandmother's museum,' according to director of communications Pascale Chassé. (Frédéric Faddoul)

Late-night, glow-in-the-dark painting sessions. Dance parties. Trendy food and drink stations. Intimate live performances. Hip-hop concerts. Social media stars dropping by.

This ain’t your parents’ museum.

Major art galleries and museums are pulling out all the stops to inspire young adults to visit, from diversifying the type of art that’s displayed, to turning galleries into party hot spots, to dropping prices all the way to free.

Take Montreal’s Museum of Fine Arts, for instance, which has used a host of techniques to welcome in new audiences.

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