Late-night, glow-in-the-dark painting sessions. Dance parties. Trendy food and drink stations. Intimate live performances. Hip-hop concerts. Social media stars dropping by.
This ain’t your parents’ museum.
Major art galleries and museums are pulling out all the stops to inspire young adults to visit, from diversifying the type of art that’s displayed, to turning galleries into party hot spots, to dropping prices all the way to free.
Take Montreal’s Museum of Fine Arts, for instance, which has used a host of techniques to welcome in new audiences.