Between the breadth of data tools available for musicians and the amount of support that digital distributors are able to offer to creators these days, there’s never been a better time to be an indie artist. On Wednesday, Pandora announced a revamp of its Artist Marketing Platform (AMP) to fold indie artists more cleanly into the mix.
Pandora’s AMP — a suite of analytic features that allow musicians to see granular information such as their song-by-song spins, market reach, and demographics, comparable to the popular analytics dashboards offered by Spotify and Apple Music — will now include an independent artist submission tool. Through this, self-releasing artists can get their music across the desks of Pandora’s data scientists, have it analyzed by the company’s signature Music Genome Project, and see it put into regular rotation in users’ Pandora radio stations alongside mega-hits from big stars. The indie submission tool has existed in the past, but lived in a standalone platform.