Manjit Minhas is no stranger to style.
The Canadian CEO and co-founder of Minhas Brewery and Distillery’s penchant for pairing stylish pieces — in addition to her business acumen — are regularly on display on the TV show Dragons’ Den, which she has appeared on since 2015.
This spring, Minhas is lending her fashion sense to a new campaign with Montreal-headquartered retailer RW&CO. We recently caught up with Minhas to learn more.
Q. How did the partnership with RW&CO. come about?
A. I was approached by RW&CO to partner for this and upcoming campaigns to put a spotlight on Canadian entrepreneurs. I really loved the new approach of working with real people, real faces and real voices of the Canadian community. I admire RW&CO for humanizing the brand by replacing professional models with real people.
Q. What makes the brand a good fit?