OTTAWA – Ruckify, the global peer-to-peer marketplace for all things rentals, has launched a t-shirt fundraising campaign to support those affected by the devastating Australian bushfires.
The shirts, which will be available on a dedicated RuckifyStore, list a number of organisations people can donate to both during and after the fire crisis that has devastated communities and destroyed large tracts of wilderness in recent months.
All proceeds will be donated to the New South Wales Rural Fire Service (RFS) for firefighting equipment and training as Australia’s bushfire season continues, while anyone who purchases a shirt will receive $5 off a Ruckify rental of their choice.
The idea and design for the shirts came from Ruckify staff, after a company-wide conversation about feelings of helplessness as news of the disaster flowed in.
Ruckify founder and CEO Steve Cody said staff had helped communities inundated near the company’s headquarters during the Ottawa River floods in April 2019, and wanted to find a way to lend support to others in need on the other side of the world.
“Since Ruckify’s founding two years ago, community, environmentalism, and sustainability have been at the heart of our values,” Mr Cody said. “These fires have dealt a blow to the Australian people, and the environment, that will be felt for years to come.
“These disasters affect us all, and will continue to do so as the effects of climate change become more apparent. Australians help North Americans every year with funding and resources during wildfire season, and we want to contribute in any way we can.”
“It’s time for all of us to step up and acknowledge the status quo will no longer work in the face of climate change and the resulting natural disasters,” Mr Cody said.
“Through both our shirt fundraising campaign and TreeProject campaign, we want to be part of the solution.”
Those interested in the $30 shirts can order them at the dedicated RuckifyStore, where they will be shipped for free.
Ruckify is the world’s largest online peer-to-peer rental marketplace, empowering its members to embrace the sharing economy and leave unnecessary purchases behind. Designed with both people and businesses in mind, anyone can post their items and spaces on Ruckify for people in their community to rent. Founded in Ottawa, Canada in 2018 on a foundation of community building, environmentalism, education, and freedom, Ruckify is dedicated to changing the world and curtailing the spread of unsustainable consumerism. The platform has also launched TreeProject, a commitment from Ruckify to plant a tree for every transaction made on the app. For more information, visit www.ruckify.com or like us on Facebook, Twitter or Instagram @ruckify.