SONY MERGES FILM AND TV MARKETING UNDER ONE ROOF, LAYOFFS PLANNED

The studio becomes the first to consolidate the once disparate divisions, offering a testament to the blurring of the line between theatrical and streaming.

The studio becomes the first to consolidate the once disparate divisions, offering a testament to the blurring of the line between theatrical and streaming.

In a major restructuring, Sony Pictures Entertainment is merging its domestic film and TV marketing divisions under one umbrella. As a result, Sony becomes the first major studio to consolidate the once disparate divisions, offering a testament to the blurring of the line between theatrical and streaming.

A source says 35 staffers will receive pink slips due to the move, marking the studio’s first significant round of layoffs during the coronavirus pandemic. Sony has managed to buck the mass layoffs trend that has hit other studios like Disney and Warner Bros. The 35 staffers affected by today’s move pales in comparison to the 28,000 let go by Disney in September alone (Disney’s theme park business in the U.S. has been crippled by COVID).

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Under the new structure, the centralized marketing group will be run by global theatrical marketing co-heads Paul Noble and Danielle Misher alongside Lexine Wong, who is head of global multichannel distribution marketing. The trio will report jointly to motion picture group president Josh Greenstein and Keith Le Goy, president of networks and distribution at Sony Pictures Television. Other top distribution executives who will report dually to Greenstein and Le Goy include Flory Bramnick, Jason Spivak, Paul Littmann, Adrian Smith, Jamie Stevens and Jeffrey Godsick.

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