Colin officially opened his own agency on August 7th, 2006. His agency proudly represents Actors, Singers, and Dancers for Film, Television, Voice Over, Commercials and Theatre. The agency has talent working in mainstream productions while keeping the roster at a Boutique-size, allowing better focus on the actor’s aspirations. He’s been in the Talent industry for 28 years and has performers working not only in Toronto, but across Canada as well as Internationally.
Colin hails from Riverview, NB but has been living in Toronto since 1989, and has his office conveniently located in Toronto’s Casting and Film Studio District.
1. WHAT WAS YOUR JOURNEY TO BECOMING AN AGENT?
I had a friend who was an actor and his agency was looking for somone with office skills. I applied and started in a junior position and over the next 13 years worked my way up through five departments.
2. WHAT ARE THE CHALLENGES ASSOCIATED WITH BEING AN AGENT? (OR RUNNING AN AGENCY)
As an agent you work really hard to help make an actor’s dreams come true, in an industry that has an overwhelming amount of talented people. With all the competitiion, it’s a constant uphill battle.
3. WHAT DO YOU LOOK FOR IN NEW TALENT?
I thnk that most agents are looking for the same thing. We look for people who are professional and talented. This is a tough business and you have to have the drive to keep going and the commitment to understand that continuous training is of the utmost important.
4. WHAT IS THE BIGGEST MISTAKE WHEN PEOPLE SUBMIT, OR PERFORMERS MAKE IN THE RELATIONSHIP WITH YOU.
Do your research on the agent and company that you are hoping will represent you —make sure we’re what you’re looking for.
Your relationship with your agent is built on mutual respect. If you are offered auditions, show up and be on time. If there are instructions/prep work as part of the audition, arriving unprepared or late is unacceptable (keep in mind, it’s a job interview).
5. DEMO REEL, IMPORTANT?
Yes & No. If you have solid professional work, a demo reel can help. If you’re not there yet, hold off until you snag enough professional jobs to take clips from. The reel is a reflection of both the Actor and that Agent, so quality over quantity.
6. ADVICE FOR ASPIRING TALENT?
If you really love it, stick with it. It rarely happens over night, (and without sounding like a broken record) be prepared for the long term commitment and continuous training that’s required.
7. THOUGHTS ON SOCIAL MEDIA?
Social Media can work for you and against you. A lot of productions now google actors before hiring them. It’s important your Social Media is respectful.
8. BIGGEST MISCONCEPTION OF THE AGENT’S ROLE?
The biggest misconception is that an agent gets you work. In actuality you get your own work.
Our job is to ‘get you out there’ — snag you auditions,, guide you on classes/courses, and to help you build your resume. Once we submit an actor for a role, it’s what the actor does in the room during the audition that gets them work.
9. WHAT DO YOU DO OUTSIDE OF YOUR WORK HOURS THAT ARE INDUSTRY RELATED?
As an agent, it’s important that I stay on top of all disciplines that are a part of our industry and thankfully I love it all. I go to the movies at least once a week; I attend both major and minor music and classical theatre productions regularly; I go to classes and courses as a bystander to see if they are a) legitimate b) right for my roster; I will watch television productions that casting agencies seek talent for; and I always try and see my clients who are in live performances, as this is part of my commitment to my clients and the industry as a whole.
10. WHO IS YOUR MENTOR/DRIVING FORCE AND WHY?
My father always told me and my brothers, “When you have a job, give it 150%, anything less is unacceptable. Love what you do or change jobs, but keep working hard at it until you find what it is you love. Find the joy in your job as that will bring you success.” How lucky am I to have had such sage advice and to have found a job and industry that I love.
For more information on Colin and the agency: