STAND BY YOUR MAN — AND WOMAN: COUNTRY MUSIC RADIO STATION PLEDGES EQUAL PLAY

Twitter joke prompts Ontario station to give female artists a much bigger share

Recording artist Kacey Musgraves recently fought back on Twitter against a country music station that stated it can't play two female artists back to back. The program director of a Kingston, Ont., station saw the tweet and pledged to split airplay evenly between male and female voices for a week. (Ethan Miller/Getty Images)

Brittany Thompson has worked in radio for over 10 years and been a fan of country music her whole life, but thinks they’ve been fundamentally broken for a long time.

And it only took a few seconds to fix them.

“I spoke to a couple other program directors,” Thompson said from the back office of her station, “and really it was just a matter of coming in, and just a few simple clicks of the keyboard.”

Those few clicks changed the lineup at her country radio station in Kingston, Ont., and were part of a pledge that ran through the week, starting on Jan. 20.

Pure Country 99, where Thompson is program director, would play an equal number of women and men from 6 a.m. to 6 p.m. every day, revising a pattern that goes back years.

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