What if all the items in your wardrobe could work together — without any guesswork?
That’s the ambition of the Canadian brand SophieGrace. The company offers “mix-and-match” designs that are meant to be worn without any worry about whether or not pieces will ‘work’ together.
We caught up with Emma May, the founder and creative director of the brand, to learn more.
Q. For those who aren’t familiar, what is SophieGrace?
A. SophieGrace is a Canadian, direct-to-consumer, womenswear line that focuses on creating the perfect cohesive collection of elevated essentials that always mix and match. Our purpose is to help women win at work (whether in the office or at home) and we do that by providing them with super elegant, classic wardrobe solutions including dresses, skirts, trousers, blazers, vests, blouses and sweaters.
Q. What makes it unique from other clothing brands?
A. I wanted to create a line with a consistent colour palette so that women could build a wardrobe that would make styling effortless. We custom dye all our fabrics to ensure that ivory is always the same ivory.