TESSA VIRTUE STEPS INTO THE STYLE SPOTLIGHT FOR NEW ‘UPLIFTING’ FASHION CAMPAIGN

Canadian Olympian talks personal style, women supporting women — and what's next for her off the ice.

From left: Ashley Callingbull, Karine Vanasse and Tessa Virtue are featured in a new campaign for Canadian retailer (RW&CO. HANDOUT/RW&CO.)

Growing up, Tessa Virtue faced no shortage of strong female role models.

“I was so lucky. I grew up with an incredibly strong grandmother, mother and sister,” Virtue says. “All three, independent, fierce, clever women who were hard workers, had goals and visions for themselves, and were really ambitious.”

“And, they didn’t apologize for those goals.”

The trio’s individual and combined influence left a Virtue with a sense of “limitless,” she recalls.

“I really believed that I could do or be anything,” she says with a smile.

While she didn’t pause to think much on it then, she’s now keenly aware of the fact that her inspirational upbringing, surrounded by a network of strong women who promoted the underlying message of “yes, you can!”, wasn’t always the case for other young girls.

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