The Future of Audio and Video Programming in Canada: What Will Come Next?

Music, Podcasts, TV, Radio, Videos and Everything in Between


Music, Podcasts, TV, Radio, Videos and Everything in Between

The Internet has expanded the ways we access content but the traditional ways still exist. Whether it’s on your TV, laptop, phone, streamed through your car, or over-the-air – content is everywhere.

We want to know how you want to access audio and video content in the coming years, and how you think these changes might impact the Canadian broadcasting and telecommunications markets. Your comments and ideas will help us provide advice and guidance to the Department of Canadian Heritage.

Two-Phase Consultation

 Oct 12 to Dec 1, 2017
Phase 1 – Laying the Foundation

During this phase, we are looking for your thoughts on the following questions:

Consumer Behaviour and an Evolving Market

  1. Canadians currently enjoy audio and video content through a combination of traditional broadcast and Internet-based services. How do you think consumer behaviour will evolve in the next 5 years? What factors will influence this evolution?
  2. How do you want to access programming in the future? Do you want to use:
    1. Online or traditional providers?
    2. Global or domestic providers?
    3. Content aggregators or multiple distributors?
  3. What are the characteristics of a vibrant domestic content creation and distribution market?

Supporting Canadian Content Creation and Distribution

  1. How is the growth in online audio and video consumption changing the business models of program creators and distributors? What are the new models?
  2. Content is generally monetized through advertising, subscription and/or transaction revenues. How are new business models shaping the evolution of these revenue sources?
  3. Many new business models are global. How will the growth of a global content rights market affect business models?
  4. Will new business models support a vibrant domestic content and distribution market? If so, which ones and why? If not, what’s missing?

Keeping Pace with Growing Demand

  1. How will fixed and mobile broadband networks keep pace with future data streaming capacity requirements, particularly in rural and remote areas?

Canadian Policy

  1. What are the legislative, public policy or regulatory measures currently in place that will facilitate or hinder a vibrant domestic market? What needs to stay in place? What needs to change?

We will draw from the comments and issues raised in phase 1 to establish topics addressed in the second phase.