TORONTO, Aug. 8, 2018 – Think of your new-look ELLE as you would a major update to your closet: There are some great new outfits, some classics with a twist and some daring party pieces. Everything fits perfectly and feels great to wear. And when you walk out the door, you feel inspired, empowered and ready to conquer the world. That’s the ELLE spirit, and you’ll find it on every page of ELLE Canada’s new-look September issue.
Tracee Ellis Ross, of the primetime hit show Black-ish, is this month’s cover star—and a dream talent to help us launch our new look and the start of the fashion new year. In addition to our cover shoot and candid interview with the actress and style icon, this issue is overflowing with shopping and style advice, including the launch of our ELLE Guide. (This month’s topic: How to find your signature style, with expert advice from our editors.) Other highlights include the fall fashion and beauty trend reports, Saoirse Ronan and Lupita Nyong‘o in conversation and must-read features covering a range of subjects, from financial infidelity to luxe fall travel destinations.
Canada’s #1 multi-platform fashion magazine brand has re-engineered its format, content pillars and marketing investment, providing ongoing commitment to Canadian audiences through delivering the highest-quality content. The new-look ELLE has been designed to function as an escape—it is elegant and modern while staying true to the aspirational and inclusive DNA of the ELLE brand, a recognized global brand with 46 editions worldwide. The new design further pushes our competitive advantage as a recognized luxury title with unparalleled access to celebrities, thought leaders and visionaries, all presented with the important Canadian perspective. And, thanks to the ELLE network, Elle Canada has the unique position to showcase Canadian talent globally with our fashion shoots and content through syndication in editions around the world.
The investment in high-gloss paper stock, newsstand and subscription promotions, digital-content strategies and video production ensures marketers reach the ultimate influencers—over 1.7 million every month.
The team is led by editor-in-chief Vanessa Craft. “September has always been a time of re-invention, inspiration and excitement, and I couldn’t be more thrilled to share our new look with readers. Our editorial approach, both in print and online, continues with the same mission: to offer inclusive, accessible and aspirational content that helps women explore and celebrate their own style while building an empowered, authentic life.”
“TVA Publications is committed to providing our readers and our marketing partners access to Canada’s leading fashion, beauty, and luxury products through brands like ELLE. Our brand-new design and talented team continues to innovate across all our platforms” says Lyne Robitaille, Vice President, TVA Publications.
The September issue of ELLE Canada, featuring Tracie Ellis Ross, is currently on newsstands
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About TVA GROUP
TVA Group Inc., a subsidiary of Quebecor Media Inc., is a communications company engaged in the broadcasting, film and audiovisual production, and magazine publishing industries. TVA Group Inc. is North America’s largest broadcaster of French-language entertainment, information and public affairs programming and one of the largest private-sector producers of French-language content. It is also the largest publisher of French-language magazines and publishes some of the most popular English-language titles in Canada. The Corporation’s Class B shares are listed on the Toronto Stock Exchange under the ticker symbol TVA.B.