TIFF’S FESTIVAL STREET BRINGS OUT FANS OF FOOD AND FREEBIES — AND THE USUAL COMPLAINTS

It’s another year of the Toronto International Film Festival, which brings with it the return of Festival Street, which turns King St. W. from University to Peter into a pedestrian thoroughfare for the festival’s opening weekend.

A view of TIFF’s Festival Street in 2015. Yes, as the sign notes, it’s back for 2019. TORONTO STAR FILE PHOTO

It’s another year of the Toronto International Film Festival, which brings with it the return of Festival Street, which turns King St. W. from University to Peter into a pedestrian thoroughfare for the festival’s opening weekend.

While there are musical performances and street screenings planned, food trucks, photo ops and freebies are what’s available as many of TIFF’s top sponsors run installations and activations, usually with some tenuous film connection, like offering a draw for movie tickets.

The TIFF sign right at King and University is a popular selfie spot, and other backdrops this year include a rainbow sponsored by a sparkling water company, and Letterkenny and Star Trek: Discovery-themed backdrops hosted by streaming service Crave. Air France offers a booth with concierge service; Acura has virtual reality cars and Nespresso is doling out coffee.

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