The top prize at the Toronto International Film Festival has a surprising superpower.
TIFF’s coveted People’s Choice Award is able to predict international box-office winners long before critics and crowds have had a chance to see the movies. And the festival’s top award does so better than counterparts around the world, including the prestigious Festival de Cannes.
The numbers don’t lie. And no matter which metric is used, TIFF comes out on top.
Since 2000, movies that won the People’s Choice Award at TIFF earned in total more than $3-billion US worldwide, compared to films that won Cannes’ Palme d’Or, which made over $815-million, according to the movie industry database The Numbers.