‘THIS IS A HUGE DEAL’: HASBRO TO ACQUIRE CANADA’S ENTERTAINMENT ONE, POPULAR KIDS SHOW PEPPA PIG FOR $4B US
Hasbro Inc. will buy Canadian media company Entertainment One Ltd for about $4 billion US in cash, expanding into the lucrative infant and preschool market by gaining access to popular TV shows like Peppa Pig and PJ Masks.
The deal for the independent studio will give the Nerf and Power Rangers toy-maker more exposure in its content media push, where it has been buying smaller firms and tying up with major movie studios to boost sales of toys linked to movie franchises.
Last year, it spent about $520 million US to add children’s entertainment and merchandising franchises, including the characters of the superhero TV show Power Rangers. READ MORE
HASBRO ACQUIRES ENTERTAINMENT ONE IN $4 BILLION ALL-CASH DEAL
Toymaker Hasbro is acquiring studio Entertainment One in an all-cash transaction valued at $4 billion, bringing My Little Pony and Nerf under the same umbrella as “Peppa Pig” and “PJ Masks” and furthering Hasbro’s growth goals in the infant and preschool categories.
Hasbro aims to expand its operations in film and TV. Entertainment One’s production infrastructure in multiple markets and its children’s programming IP made it an attractive target for Hasbro. Sources say the news came as a surprise to most people at Entertainment One. READ MORE
HASBRO ACQUIRES INDEPENDENT GIANT ENTERTAINMENT ONE IN $4 BILLION DEAL
Hasbro and Entertainment One have made a deal to for the toy giant to acquire the independent studio in an all-cash transaction valued at $4 billion.
The combination will blend eOne preschool brands like Peppa Pig and PJ Masks with Hasbro’s TV and film expertise, which has taken a leap over the past decade through franchises like Transformers. READ MORE
HASBRO ACQUIRES EONE FOR US$4 BILLION
Global entertainment and toy company Hasbro has entered an agreement to acquire Toronto-based studio Entertainment One (eOne) for US$4 billion.
Hasbro will take ownership of the company’s entire film and TV production slate, including such unscripted series as WE tv’s Growing Up Hip Hop franchise; MTV’s Ex on the Beach and Siesta Key; BET’s Hustle in Brooklyn, Death Row Chronicles; Showtime’s Ready For War from director Andrew Renzi; and A&E’s Biggie: The Life of Notorious B.I.G. as well as the Emmy-nominated LA Burning: The Riots 25 Years Later. READ MORE