UNIVERSAL MUSIC CANADA PARTNERS WITH OVERACTIVE MEDIA

OverActive Media (OAM) and Universal Music Canada (UMC) announced a multi-year strategic partnership that will see both companies creating content and co-existing at the intersection of esports, music and culture.

NAV at Toronto Ultra Brand Launch at Rebel Nightclub, October 2019

Yesterday (Jan. 23), OverActive Media (OAM) and Universal Music Canada (UMC) announced a multi-year strategic partnership that will see both companies creating content and co-existing at the intersection of esports, music and culture.

To kick off the partnership, Toronto’s Juno Award-winning rock band The Beaches hung out with Toronto Defiant’s Agilities and Toronto Ultra’s Methodz ahead of their Canadian headline tour, at an OAM content shoot earlier this month, introducing each other to their respective worlds.

The multi-year partnership will include select music from UMC artists in OAM original content pieces, official music playlists curated by Toronto Defiant and Toronto Ultra players, team walk-out music during Overwatch and Call of Duty live broadcasts, and UMC artist performances at event weekends in Toronto. Both brands will come together to launch official Defiant and Ultra DJ searches in the coming months.

LEAVE A REPLY