WHAT IS THE FUTURE OF LIVE CONCERTS IN CANADA?

There seems to be a light at the end of the pandemic-stricken concert tunnel.

Katherine Jenkins performs during a behind-closed-doors concert commemorating VE Day at Royal Albert Hall on May 7, in London, England. Gareth Cattermole / Gareth Cattermole/GETTY IMAGES f

There seems to be a light at the end of the pandemic-stricken concert tunnel.

As reported by several publications, Michael Rapino, President and CEO of Live Nation Entertainment, during a first quarter earnings call with shareholders on May 7, indicated that his company is gearing up for concert ticket sales “in the third and fourth quarters for 2021 at full scale.”

While it seems unlikely that any further ticketed venue concerts will be held in the remainder of 2020, Rapino said that Live Nation may roll out some live music alternatives sooner than later that range from audience-free show and drive-in performances to reduced-capacity shows.

“Over the next six months, we’ll be starting slow and small, focusing on the basics and testing regionally,” Rapino announced. “But whether it’s in Arkansas or (another) state that is safe, secure and politically fine to proceed in, we’re going to dabble in fan-less concerts with broadcasts and reduced-capacity shows, because we can make the math work.”

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