It’s in every actor’s best interest to take advantage of social media by positively contributing to their on-brand visibility on a daily basis. Having a refined digital presence is as important as a having a properly formatted résumé and a professional headshot. Did you know that by investing in your online image you may be taking one step closer to landing your dream role?
Alas, before we begin that journey, we first need every Canadian actor to gain control of how they appear online, and to stop making seemingly harmless decisions that put their careers in jeopardy. After all, every post you share is one screen-grab away from existing forever in a mildewy basement until the least opportune moment in your career.
There are two areas to focus on: before you get the gig, and after.
It may come as a shock but, in many instances, your digital presence directly impacts whether or not you book a job. Sarah Sheps of Mann Casting explains the two scenarios where an actor’s online image is, arguably, most scrutinized, as when casting for government-related commercial jobs and large-scale brand ambassadors. Evidently, it’s not uncommon for holds on actors to be released when research surfaces inappropriate images of them.
In this social media world, it’s unacceptable to ignore what the Google search for your name looks like. Here’s a test: research your own name in an Incognito Window (On Chrome – File > New Incognito Window > Google your name > Images). You may be surprised at what appears. Did you know Google Images pulls images from tweets associated with your name? You may even see screen-grabs from YouTube videos that you’re listed as being a part of. Some of these images you won’t have control over, but many you will. It’s in your complete control simply by putting more care into the actions you take online.