YOUTUBE IS CHANGING HOW IT COUNTS VIEWS FOR RECORD-BREAKING MUSIC VIDEOS AFTER CONTROVERSY
Everything must come from organic views
YouTube is introducing a major change to its music chart system after discovering that artists and labels were using growth hacks to inflate how many people were watching their videos.
YouTube is no longer counting “advertising views” when it comes to the company calculating its music charts. Instead, ranking for top-watched music videos will be based on organic plays, according to a new blog post. Running music videos as advertisements in front of other YouTube videos has become common practice within the music industry since it can be counted as a view if it’s watched for a long enough amount of time.
This will help address calculated advertising campaigns that are launched specifically to land a music video on YouTube’s charts during the first 24 hours of being published. READ MORE
YOUTUBE STOPS COUNTING PAID-AD VIEWS TOWARDS MUSIC CHARTS AND 24-HOUR RECORDS
YouTube is revising the way it calculates the YouTube Music Charts and 24-hour viewership records. Going forward, the site will no longer count paid advertising views towards those tallies.
According to a new post on the official YouTube blog — in which the platform compares its influence to that of the old TRL — the changes are intended to maintain the platform’s credibility, as well as to increase transparency in the music industry.
“YouTube Music Charts have become an indispensable source for the industry and the most accurate place for measuring the popularity of music listening behavior happening on the world’s largest music platform,” the post reads. “In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation.” READ MORE
YOUTUBE CHANGES MUSIC CHART 24-HOUR RANKINGS TO EXCLUDE PAID AD VIEWS
As a measure of overnight popularity, the number of views a music video garners on YouTube in its first 24 hours has become a key yardstick for bragging rights for artists and fans.
Now the Google-owned video giant has officially changed its methodology for YouTube Music Charts to no longer count paid advertising views in 24-hour tallies. Going forward, artists’ music debuts will now be ranked based on view counts only from organic plays.
“Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones,” YouTube said in a blog post Friday. READ MORE
YOUTUBE EXCLUDES PAID-AD VIEWS FROM 24-HOUR RANKINGS AND MUSIC CHARTS
The instant gratification of YouTube’s record for 24-hour debuts has become a barometer for immediate hits. But the video-sharing titan is rolling out a new policy for paid-advertising views amid reports about record execs juicing view counts on music videos.
Paid-ad views will no longer be counted toward the YouTube Music Charts, and artist rankings will now be determined by “organic plays.” Additionally, the Google-owned platform is changing its methodology for determining which videos are eligible for 24-hour record debuts. Now, eligibility will be determined by videos with the “highest views from organic sources within the first 24 hours of the video’s public release,” according to an official YouTube blog post. READ MORE